This project functions in the sphere of blood donations. The brief requires me to conceptualise and design a three stage Direct Mail Campaign for SANBS which needs to include a physical direct mail package, a social media presence on 2 platforms with prompts and information, and a special event with promotional items for those who participate or donate during this particular campaign. 

The strategic approach centres on targeting offices for blood drives as blood drives have proven to be extremely effective. Blood drives, especially in offices, capitalise on effectiveness and align with donor requirements. They can boost team morale and serve as team-building activities. Consistent office-based drives could yield long-term donors, aligning with the interconnected system approach. 

The creative concept draws from businesses with departments, teams, and manufacturers. The SANBS is much like this interconnected business sphere. They are the middleman between donors and the healthcare system of the country, while also having teams, departments, and donors functioning as the suppliers. And as businesses work to make money the SANBS and all its departments work together towards the same goal of helping others. The visual aesthetic is Inspired by the Doodly presentations. Doodly is a software used for presentations with animated doodles. Using this aesthetic to connect the project to the realm of business, as associated with these infographic doodles. 

Firstly a direct mail package will be sent to identified medium company CEO’s or managers. This includes a book inviting them to contact the SANBS and book a blood drive for their company. This book has a calendar section that can be used to mark the dates of the blood drives booked.

After they opted into a blood drive an email is sent to them with more information regarding the blood drive and the team building/ informative trivia game that is held prior to the event. This bloody business Trivia game will cover common questions and misconceptions regarding donating blood, to prepare the employees for the blood drive. The game also offers a unique team building/ morale boosting activity where departments can battle it out against one another.

There is also a poster attachment in the email that was customised with the correct dates of booked events for the company to download, print and put up around the office to remind all the employees of the upcoming events.

Additional posters will be placed in the bathrooms of large office buildings. These posters conforms to guerrilla marketing tactics and will be Meet the team posters with employees ideal for SANBS. There is a short description and outlines of a figure to suggest that when you look into the mirror you become the face of that team member. Communicating that the SANBS wants you to be on the team. These posters can also be extended to small bathrooms for example to attract other companies who might not have received a direct mail package.

Social media posts additionally widens the reach of this campaign.